IDC PlanScape: Customer Loyalty in Retail
This IDC PlanScape analyzes the various facets of retail loyalty, from the viewpoint of companies and consumers in terms of tools and competitive advantages generated through fostering commitment and customer connection."Loyalty programs, when translated into native and interconnected parts of the commerce platform, are key tools to enhance the overall customer experience and to foster profit and economic efficiency for modern retail companies," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights, Europe.
Please Note: Extended description available upon request.
- IDC PlanScape Figure
- Executive Summary
- Why is CUSTOMER LOYALTY IN RETAIL Important?
- What is CUSTOMER LOYALTY IN RETAIL?
- Who are the Key Stakeholders?
- How Can My Organization Take Advantage of LOYALTY IN RETAIL?
- Advice for Technology Buyers
- Related Research
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