IDC Perspective: Key Technology Strategy Takeaways from NRF 2022

IDC Perspective: Key Technology Strategy Takeaways from NRF 2022

This IDC Perspective discusses key takeaways from NRF 2022. An overarching theme at NRF 2022 was the importance of achieving the seamless omni-channel operations that consumers expect to effectively compete and differentiate in today's retail environment. Digital infrastructure, including cloud, edge, and secure connectivity, is essential to achieve agile, personalized, data-driven, integrated seamless operations that today's consumers expect. Security across operations, including data security, cybersecurity, fraud mitigation, and loss prevention, was also a prominent theme. In addition, amid rising consumer embrace of sustainable shopping and willingness to pay a premium for this, technology vendors showcased a wide range of technologies to improve sustainability across all points of retail operations. According to Margot Juros, research manager, Worldwide Retail Technology Strategies at IDC, "At NRF 2022, the message came through loud and clear of the importance of integration and interoperability in today's hybrid phygital world — making everything work well together. Modern digital infrastructure is essential to retailers' ability to achieve it."

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