IDC Perspective: Engaging Tech Buyers on Sustainable Enterprise Value: A Strategic Perspective for Tech Marketers and Sales Leaders
Digital enterprises face new challenges and new opportunities. Their success depends on a variety of internal and external stakeholders' continued support. Systematic metrics, key performance indicators (KPIs), and targets can measure and monitor these stakeholders' engagement and commitment and thereby support business value creation across the enterprise, its ecosystem, and its sustainability objectives. "Ecosystem resilience and sustainability are the new technology mantras and vendors need to align their messaging accordingly," says Dr. Chris Marshall, associate VP, data analytics, IDC Asia/Pacific.
Please Note: Extended description available upon request.
- Executive Snapshot
- Situation Overview
- IDC's Future Enterprise Value Framework and Its Implications
- Toward Resilient Ecosystems and Sustainability
- Developing Digitally Resilient Ecosystems
- Enabling Enterprise Sustainability
- Advice for the technology buyer
- For the Technology Vendor Marketers and Sales Leaders
- Call for Action for Technology Marketers
- Market Positioning
- Content Marketing Themes
- Value-Add Assessment
- Customer Contextualization
- Call for Action for Sales Leaders
- Enable Consultative Selling
- Codefine Success Metrics
- Map Solutions to Long-Term Priorities
- Learn More
- Related Research
- Synopsis
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