IDC Perspective: Enablement and Engagement Technologies Lead Sales Tech Spend Priority
This IDC Market Perspective examines the priorities of sales technology investments for enterprises and identifies opportunities for sales enablement and engagement vendors to continue to provide value."The move to digital selling has generated a surge in sales technology spending with sales enablement and sales engagement emerging as top priorities for organizations," says Michelle Morgan, research manager of Sales Technology Applications at IDC. "Sales organizations must be ready to sell to customers anywhere, on any channel, at any time and be capable of capturing each engagement in real time to provide a prescriptive approach to sales enablement and engagement."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Advice for the Technology Supplier
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- Related Research
- Synopsis
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