IDC PeerScape: Livestream Shopping in Retail — Practices for Contextualizing Consumer Experience
This IDC PeerScape explores how the rise of livestream shopping in the retail sector can profoundly impact consumer experience."Livestream shopping does not just sell products; it clearly represents a valuable step of the omni-channel and contextual customer experience. It is a digital pathway that bridges the gap between the virtual and physical worlds, enriching the buying experience with engagement, interactivity, and knowledge. Livestream shopping has emerged as a powerful conductor of customer satisfaction, transforming transactions into meaningful events," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights.
Please Note: Extended description available upon request.
- IDC PeerScape Figure
- Executive Summary
- Peer Insights
- Practice 1: Build Connections and Customer Centricity Through a Livestream Experience
- Challenge
- Example
- L'Occitane en Provence
- Leroy Merlin
- Guidance
- Practice 2: Increase the Level of Customer Service and Support as well as KPIs and Sales
- Challenge
- Example
- Nordgreen
- Victoria's Secret
- Guidance
- Practice 3: Enhance Real-Time Customer Behavior and Sentiment Analysis
- Challenge
- Example
- Pinalli
- Snug
- Guidance
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