IDC MaturityScape: eCommerce in Retail and Direct to Consumer 2.0

IDC MaturityScape: eCommerce in Retail and Direct to Consumer 2.0

This IDC MaturityScape enables an organization to assess the competency and maturity of its ecommerce core business process. It was written to help CIOs and line-of-business (LOB) executives take actions today that will deliver the desired future by evolving business goals, partnerships, and employee priorities. "For consumer companies, ecommerce has become a core business process that enables the continued growth of existing and new revenue streams. It provides the foundations for business and operating model innovation," said Giulio Raffaele, research manager, IDC Retail Insights. "Retailers and brands have the opportunity to face the complex challenge of balancing ecommerce profitability and customer experience excellence by addressing the technology dimension in combination with people and processes dimensions."

Please Note: Extended description available upon request.