IDC FutureScape: Worldwide Small and Medium-Sized Business and Digital-Native Business 2023 Predictions
This IDC study provides the top 10 predictions for worldwide small and medium-sized business and digital-native business for 2023."SMBs need to boost resiliency and implement technologies that will power their businesses for growth. The companies that take these steps now will weather today's economic storms — and continue to grow once they pass," observes Katie Evans, research director, Worldwide Small and Medium Business Markets."For DNBs, the use of emerging technology is crucial for their business strategy. B2C-oriented DNBs set the pace when it comes to product innovation and development, and through efficient use of IT, they are able set new standards in customer intimacy and customer experience. Tech-driven DNBs that develop new and innovative tech solutions drive innovation across the board. Today's economic climate forces DNBs to become even more focused on efficient use of technology and to leverage technology in their route to profitability," says Simone de Bruin, research director, Worldwide Digital-Native Business, Start-Ups, and Scale-Ups.
Please Note: Extended description available upon request.
- IDC FutureScape Figure
- Executive Summary
- IDC FutureScape Predictions
- Summary of External Drivers
- Predictions: Impact on Technology Buyers
- Prediction 1: By 2027, Total Budgets Dedicated to IT Investments and Connectivity Services at Global SMBs Will Increase by 45% as SMBs Turn to Technology to Compete with Larger Businesses
- Associated Drivers
- IT Impact
- Guidance
- Prediction 2: By 2026, at Least 40% of SMBs Will Introduce Metrics to Track and Effectively Measure Business Value from Their Core Business Activities, Their Ecosystems, and Their Impact on the Environment
- Associated Drivers
- IT Impact
- Guidance
- Prediction 3: By 2025, 30% of SMBs Will Shift Half of Their Core Workloads to the Cloud to Drive Business Agility and Future Resilience
- Associated Drivers
- IT Impact
- Guidance
- Prediction 4: By 2027, Two-Thirds of SMBs Will Increase Investments in Automation and Digital Tools to Make up for the Shortage of Workers and Increased Labor Costs, Reduce Manual Processes, and Boost Productivity
- Associated Drivers
- IT Impact
- Guidance
- Prediction 5: By 2025, 30% of SMBs Will Leverage Live Streaming Technologies to Launch New Products and Enhance the Customer Experience by Facilitating Easier Product Discovery and Checkout
- Associated Drivers
- IT Impact
- Guidance
- Prediction 6: Over Half of Medium-Sized Businesses Will Hire Key Technology Decision Makers by 2026 as They Continue to Invest in Digital Transformation and Seek to Have IT Thought Leadership on Staff
- Associated Drivers
- IT Impact
- Guidance
- Prediction 7: By 2025, 30% of SMBs Will Consider Intelligence Decision Systems to Promote R&D and Supply Chain Management
- Associated Drivers
- IT Impact
- Guidance
- Prediction 8: By 2027, the Number of Digital-Native Businesses on the S&P500 Will Have Doubled, Leading to a Digitally Driven Economy
- Associated Drivers
- IT Impact
- Guidance
- Prediction 9: By 2025, 30% of DNBs Will Shift Focus from Speed to Market to Demonstrable Business Outcomes to Secure Capital, Boost Differentiation, and Achieve Sustainable and Resilient Growth
- Associated Drivers
- IT Impact
- Guidance
- Prediction 10: By 2027, 30% of Venture Funds Will Have Implemented Robust ESG Criteria to Qualify for Investment
- Associated Drivers
- IT Impact
- Guidance
- Advice for Technology Buyers
- External Drivers: Detail
- Storms of Disruption — Accelerating, Interconnected Uncertainty
- Geopolitical Reality — Sovereignty in the Digital World
- Digital Business — Stepping Stone to the Future Enterprise
- Meaningful Intelligence — Differentiated Decision Power
- Mainstream ESG — Sustainability Is Measured and Mandatory
- Work Mode Upheaval — New Models and Leadership
- Everything as a Service — Thriving Through the Change
- Learn More
- Related Research
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook