IDC FutureScape: Worldwide Media and Entertainment 2024 Predictions
This IDC study provides IDC's top 10 predictions for media and entertainment for 2024 and beyond."The media and entertainment (M&E) industry is now well on its way to cloud adoption, having started off with a hybrid approach that over the next 5–10 years may turn towards 100% cloud-based media factories," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations transition to cloud services, they have the unique opportunity to adopt advanced technologies including generative artificial intelligence (GenAI), machine learning (ML), and data analytics to improve workflow automation with intelligent decisioning while delivering higher levels of efficiency, productivity, and superior user experiences, culminating in higher monetization."
Please Note: Extended description available upon request.
- IDC FutureScape Figure
- Executive Summary
- IDC FutureScape Predictions
- Summary of External Drivers
- Predictions: Impact on Technology Buyers
- Prediction 1: By the End of 2024, Automated and Personalized Ad Creative with Security-Driven Decisioning for the Ad Content, Placement, and Localization Will Be Implemented by 25% of All Brands and Ad Agencies
- Associated Drivers
- IT Impact
- Guidance
- Prediction 2: By 2025, Media Companies Will Be Able to Serve 10% of All Digital Consumers Content with Customized Formatting According to Device Type, Viewing Expectations, and User Profiles
- Associated Drivers
- IT Impact
- Guidance
- Prediction 3: By 2025, Self-Determined Viewing Experience Based on Intelligent Profiles Will Be Adopted by 50% of All Sports-Focused, Over-the-Top Streaming Service Providers
- Associated Drivers
- IT Impact
- Guidance
- Prediction 4: By 2026, 20% of Media Companies Will Adopt Cloud-Based Media Orchestration Services That Aggregate Performance Metrics and Automatically Execute Improvements or Present Options for Human Decisioning
- Associated Drivers
- IT Impact
- Guidance
- Prediction 5: By 2026, Application Programming Interface Standards for Cloud Media Content Chain Services Will Be Approved by Standards Committees and Deployed by 80% of Major Worldwide Cloud-Based M&E Vendors
- Associated Drivers
- IT Impact
- Guidance
- Prediction 6: By 2026, the Automated Assembly of Suggested Scenes, Compiling Camera Views, Audio, Graphics, Replays, and Other Sources for Director Selection, Will Be Implemented by 25% of All Live Productions
- Associated Drivers
- IT Impact
- Guidance
- Prediction 7: By 2027, Virtual Production with Cloud-Based Media Asset Linking and Management Will Be Adopted by 50% of Motion Pictures and 25% of the Broadcast Industries
- Associated Drivers
- IT Impact
- Guidance
- Prediction 8: By 2028, Automated Editing Via Assembling Raw Video into a Sequence of Scenes That Best Represents a Script and Applying Technical Attributes Will Be Implemented by 20% of the Postproduction Industry
- Associated Drivers
- IT Impact
- Guidance
- Prediction 9: By 2028, Advanced Operating Systems for Connected TV Platforms That Facilitate and Automate Multiplatform Services into a Unified UX/UI Will Represent One-Third of the Worldwide CTV Installed Base
- Associated Drivers
- IT Impact
- Guidance
- Prediction 10: By 2028, 100% of Cloud-Based Media Factories for Content Creation, Production, Distribution, and Monetization Will Be Adopted by 25% of the Broadcast Industry
- Associated Drivers
- IT Impact
- Guidance
- Advice for Technology Buyers
- People
- Process
- Technology
- External Drivers: Detail
- AI Everywhere — Generative AI Takes the Spotlight
- The Drive to Automate — Maximizing Efficiency and New Opportunities
- The Digital Business Imperative — Competitiveness and Outcomes
- Everything as a Service Intensifies — Transforming Models to Drive Change
- Connected TV Adoption
- Media and Entertainment Cloud Adoption and Convergence
- Remote Production Adoption
- Learn More
- Related Research
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