This IDC study contains IDC analysts' intelligent content services and knowledge management worldwide outlook for 2025 and the planning horizon for the next five years. The outlook is presented through the lens of the 10 predictions that make up, in IDC's view, the framework for technology-related initiatives in the years ahead that can be leveraged by IT, line-of-business (LOB) decision-makers, and influencers."Intelligent content services transform static assets into dynamic resources, unlocking untapped knowledge and driving operational efficiency in the era of GenAI." — Holly Muscolino, group VP, Workplace Solutions at IDC
IDC FutureScape Figure
Executive Summary
IDC FutureScape Predictions
Summary of External Drivers
Predictions: Impact on Technology Buyers
Prediction 1: By 2025, 20% of Large Enterprises Will Establish a Centralized and Often Underfunded KnowledgeOps Role, Tasked with Both IT Investments and Fostering a Knowledge-Sharing Culture
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 2: By 2028, 65% of Organizations Will Embrace Modularized and Centralized Content-Centric Operations, Moving Toward a Unified Content Model for Their Content Technologies Stack
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 3: Driven by Advancements in GenAI Capabilities, Multimodal AI, and Ecosystem Maturity, 70% of Organizations Will Expect IDP Capabilities to Be Embedded Directly Within Workflows by 2027
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 4: By 2026, 40% of G2000 Companies Will Have Teams with Named AI Assistants as Coworkers, Driving Improved Time-to-Results Metrics
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 5: Because of Persistent Paper-Based Workflows, by 2025, 75% of Enterprises Will Develop an Integrated Strategy to Prioritize Seamless Integration Between Paper and Digital Content
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 6: By 2027, 40% of G1000 Companies Will Improve Collaboration and Real-Time Reporting with New Visual, Auditory, and Tactile Content
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 7: By 2028, 75% of Organizations Will Embrace Advancements in GenAI Models and Embeddings to Reduce or Eliminate the Need for Distinct Data Classification and Normalization Tasks
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 8: By 2027, GenAI Will Create 30% Additional Knowledge Using Data That Is Mined, Extracted, and Curated from Ad Hoc Sources Such as Transcripts, Notes, and Conversation Streams
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 9: By 2028, 40% of Organizations Will Be Using GenAI for End-to-End Creation of Regularly Scheduled Content, from Trend Prediction Through Ideation to Final Output
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 10: By 2028, 30% of Enterprise Content Will Be Componentized, Enabled by GenAI-Powered Creation, Search, Recommendations, and Management
Associated Drivers
IT Impact
Business Impact
Guidance
Advice for Technology Buyers
External Drivers: Detail
AI-Driven Business Models — Moving from AI Experimentation to Monetization
The Drive to Automate — Toward a Data-Driven Future
AI-Driven Workplace Transformation — Building Tomorrow's Workforce Today
Responsible and Human-Centric Technology — Ethics in the Enterprise
Battling Against Technical Debt — Overcoming Hurdles to IT Modernization