IDC FutureScape: Worldwide Generative Artificial Intelligence 2025 Predictions
This IDC study presents the top 10 predictions for the worldwide generative AI (GenAI) market for 2025."The GenAI market, like the dot-com era, is experiencing significant market volatility, with rapid rises and falls in stock prices and valuations. There are numerous GenAI start-ups and projects that may not have sustainable business models, reminiscent of many dot-com companies that eventually failed," says Ritu Jyoti, GVP/GM AI and Data Research at IDC." However, GenAI's responsible widespread integration into existing businesses and practical applications across industries, from finance to retail, clearly establishes it to be more than a passing fad."
IDC FutureScape Figure
Executive Summary
IDC FutureScape Predictions
Summary of External Drivers
Predictions: Impact on Technology Buyers
Prediction 1: By 2027, 60% of G2000 Organizations Will Adopt Performance-Intensive, Software-Driven, Scale-Out Storage Infrastructure and Unified Data Management to Accelerate Insights for AI and Analytics
Associated Drivers
IT Impact
Guidance
Prediction 2: By 2027, 63% of G2000 Companies Will Reduce CRM Spending, Opting for More Advanced Data Tools (CDPs, Data Lakes), Diverse Sources (Third-Party Signals, ID Resolution), and AI-Powered Interfaces
Associated Drivers
IT Impact
Guidance
Prediction 3: By 2029, AI-Driven Automation Will Empower 52% of G2000 Companies to Adopt Immersive Technologies to Reimagine Customer Engagement and Foster Deeper Connections
Associated Drivers
IT Impact
Guidance
Prediction 4: By 2025, 85% of Organizations Will Be Formalizing Policies and Oversight to Address AI Risks (e.g., Ethical, Brand, PII), Aligning AI Governance with Strategic Business Goals
Associated Drivers
IT Impact
Guidance
Prediction 5: In 2026, Over One-Third of Organizations Will Be Stuck in the Experimental, Point Solution Phase of AI Experimentation, Requiring a Shift of Focus to Enterprise Use Cases to Deliver ROI
Associated Drivers
IT Impact
Guidance
Prediction 6: By 2028, 45% of Organizations Will Use AI-Powered Tools to Move 60% of Enterprise Workloads to the Most Optimal Environments
Associated Drivers
IT Impact
Guidance
Prediction 7: By 2026, 40% of Multicloud Environments Will Leverage Generative AI to Streamline Security and Identity Access Management, Reducing Manual Efforts by 50%
Associated Drivers
IT Impact
Guidance
Prediction 8: By Mid-2026, 60% of G2000 Will Have New KPIs to Align AI-Infused Processes and Employee's Workflows, Which Will Drive 45% Improvements in Overall Operational Efficiency and Employee Productivity
Associated Drivers
IT Impact
Business Impact
Guidance
Prediction 9: By 2026, 20% of Frustrated Knowledge Workers with No Development Experience Will Take Charge of Transforming How They Work by Building Their Own Agentic Workflows, Improving Cycle Times by 40%.
Associated Drivers
Impact
Guidance
Prediction 10: By 2028, 80% of Foundation Models Used by Enterprises Will Be from a Max of Three Providers as the FM Market Will Consolidate Due to Unsustainable Business Models.
Associated Drivers
IT Impact
Guidance
Advice for Technology Buyers
External Drivers: Detail
AI-Driven Business Models — Moving from AI Experimentation to Monetization
The Drive to Automate — Toward a Data-Driven Future
AI-Driven Workplace Transformation — Building Tomorrow's Workforce Today
Regulatory Flux — Navigating Compliance Challenges in a Shifting Policy Landscape
Expanding Digital Security Frontiers — Fortification Against Multiplying Threats
Responsible and Human-Centric Technology — Ethics in the Enterprise
Customer Experience Squared — Consumer and Citizens Expectations for Digital Services
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