IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most important shifts that will occur within the digital business landscape in that time frame and will help C-suite leaders drive digital maturity.“Investment in digital business, augmented by GenAI, will continue to drive new models and positive outcomes going forward. Those organizations that have already begun their digital business journeys have seen the value and continue to invest and innovate — those that have delayed are at risk of losing significant market share over the next five years,” says Craig Powers, research director, IDC’s Worldwide Digital Business Strategies program.
Please Note: Extended description available upon request.
- IDC FutureScape Figure
- Executive Summary
- IDC FutureScape Predictions
- Summary of External Drivers
- Predictions: Impact on Technology Buyers
- Prediction 1: By 2025, 35% of Enterprises Will Have Mastered the Use of GenAI to Codevelop Digital Products and Services Leading to Double the Revenue Growth Compared with Their Competitors
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 2: Spending on Digital Technology by Organizations Will Grow at 7x the Economy in 2024, as Companies Are Compelled by Market Demands to Grow Digital Business Models and Strengthen Digital Capabilities
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 3: By 2026, the Proliferation of Data from GenAI and Other Key Digital Initiatives Will Result in 25% of the G2000 Organizations Introducing or Elevating the Role of Chief AI Officer to the C-Suite
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 4: By 2025, Digital-Native Businesses Will Be at the Forefront of GenAI Adoption, Investing in GenAI at 5x the Rate of Non-DNBs to Accelerate Their Competitive Edge
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 5: In 2028, Organizations with Established Digital Business Platforms Will Have 50% Higher Digital Market Share with Greater Abilities to Track ROI and Execute Digital Revenue Initiatives
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 6: By 2025, 40% of Organizations Will Be Selling to, Engaging with, or Provisioning On-Demand Services Through Digital Ecosystems to Enable New Business Models Powered by AI Everywhere Capabilities
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 7: By 2026, 40% of Enterprises Will Develop New KPIs That Are Directly Tied to Digital Business Outcomes Through the Application of Advanced Analytics and AI
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 8: By 2027, 80% of CEOs Will Assert That Their C-Suite Technology Leader’s Primary Function Should Be to Invest in Digital-First Initiatives to Deliver on Digital Revenue Targets
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 9: By 2026, 90% of Knowledge Workers Will See AI Augmenting a Portion of Their Workflow, Resulting in the Need for Organizations to Reskill All Employees for the Next Age of Digital Business
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Prediction 10: By 2027, to Meet Their Sustainability Ambitions, G2000 Organizations’ Business and IT Leaders Will Dedicate at Least 20% of Their Digital Tech Spending Toward Sustainability Initiatives
- Associated Drivers
- IT Impact
- Business Impact
- Guidance
- Advice for Technology Buyers
- External Drivers: Detail
- AI Everywhere — Generative AI Takes the Spotlight
- The Drive to Automate — Maximizing Efficiency and New Opportunities
- Economic Uncertainty — IT Malaise and Market Volatility
- The Digital Business Imperative — Competitiveness and Outcomes
- Everything as a Service Intensifies — Transforming Models to Drive Change
- Dynamic Work and Skills Requirements — New Work Mode Era
- Operationalization of ESG — Measuring and Implementing Sustainability
- Learn More
- Related Research
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook