IBM Streamlines Partner Engagement with Partner Plus Program

IBM Streamlines Partner Engagement with Partner Plus Program

This IDC Market Note provides an overview and analysis of IBM's new partner program, IBM Partner Plus, focusing on the strategic objectives of the updated engagement model and the implications for both existing and new partners. The transition to IBM Partner Plus, which supersedes IBM PartnerWorld, began on January 4, 2023, with the new incentive program model effective from April 1, 2023.

Please Note: Extended description available upon request.


Executive Snapshot
In This Market Note
IDC's Point of View
Ecosystem Integration
Revenue and Incentive Opportunities
Equal Access
Ecosystem Expansion
Partner Experience
Engagement Evolution
Erosion of Geography
Learning from Others
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