HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses

HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses

This IDC Market Note discusses HubSpot's successfully hosted Inbound 2023, the annual industry event, held both in Boston and online from September 6 to 8, 2023, that drew a live attendance of 12,000 and a substantial online audience, affirming HubSpot's strong market presence. The event's primary focus was democratizing AI accessibility, especially for companies with fewer than 2,000 employees. During the event, HubSpot repositioned the organization from a single application to a comprehensive customer platform, targeting connected experiences across vital organizational functions, such as sales, service, and marketing. This shift emphasized data-backed, business outcome-oriented metrics, dynamic customer segmentation, and real-time data, enabling predictive analytics and marketing automation. Noteworthy product unveilings included Smart CRM, free/paid AI tools (assistants, agents, insights), revamped Sales Hub, and native SMS capabilities, as well as many smaller enhancements.

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