Highlights, Insights, and Recommendations from Adobe Summit 2024
This IDC Perspective is a collaborative effort that highlights many of the key announcements, topics, and themes from Adobe's 2024 Summit event. "As expected, the primary topic at Adobe's 2024 Summit was GenAI," said Alan Webber, program vice president, Digital Platforms and Ecosystems at IDC. "But there was so much more on how AI is shifting the whole customer engagement and customer experience landscape, including in advertising, marketing, content creation, services, and so forth."
Please Note: Extended description available upon request.
- Executive Snapshot
- Situation Overview
- IDC's Point of View
- GenAI Story
- Planning and Content Creation with Workfront, Frame.io, and AI Assistant
- Persuasive Content
- Marketing
- Durable Content Credentials
- Advertising
- ID Resolution
- Brand/Publisher Collaboration
- Adobe Customer Success Services
- Key Insights for Retailers and Brands
- Key Insights for APJ
- Advice for the Technology Buyer
- Learn More
- Related Research
- Synopsis
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