This IDC Market Perspective highlights data found in the 2H24 release of the Consumer Market Model (CMM). Specifically, it highlights total consumer spending on digital goods and services across 22 consumer online activities and 8 peer-to-peer (P2P) or sharing economy segments, presenting expected 2024 consumer spending and noting key contributing market segments.“IDC’s 2H24 release of the Consumer Market Model projected total worldwide consumer spending on digital goods and services to reach nearly $730 billion in 2024,” says Kelly Brown, research manager, Consumer Market Model at IDC. “Transformation of the consumer digital services market continues to be led by key segments including entertainment, online learning, and wellness.”
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