This IDC Market Perspective analyzes highlights from Google Cloud Summit London, held in October 2024. The summit gathered 4,000 attendees to showcase the latest advancements in Google Cloud's technology and pointing toward Google's key priorities for 2025. Focus areas of the event include generative AI, data and AI, customer success stories, industry trends, and sustainability."Google Cloud is offering a comprehensive portfolio of data/analytics/AI and GenAI services to address European customers' data innovation needs. With BigQuery and Vertex AI, Google Cloud has two strong data innovation services in its portfolio. European customers can evaluate these services in the context of their industry-specific requirements, sustainability and digital sovereignty goals, and regulatory compliance demands," said Carla Arend, AVP for Cloud Research, IDC Europe.
Executive Snapshot
New Market Developments and Dynamics
Data Cloud
AI Strategy: From Platform to Agents
Expanding the Telco Footprint
Sustainability
Digital Sovereignty
Advice for Google Cloud
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