Google Cloud Next 2023: Strategic Investments to Unlock Generative AI Value

Google Cloud Next 2023: Strategic Investments to Unlock Generative AI Value


This IDC Market Note investigates and analyzes the key AI announcements and themes from the Google Cloud Next 2023 event. The event, hosted in San Francisco, California, August 29–31, brought together an expansive ecosystem of technology suppliers and buyers to learn about the latest updates to Google Cloud's product capabilities, go-to-market strategy, and channel and technology partnerships. Not surprisingly, this year's event was built wholly around the theme and impact of generative AI (GenAI).

Please Note: Extended description available upon request.


Executive Snapshot
In This Market Note
GenAI Is Here — It's Transformative, But Doesn't Require a Complete Rethinking
Reinforcing Vertex AI as Google Cloud's Hub for Everything Traditional AI and Generative AI
Google's Model Garden Expands to Provide Customers with Proprietary and Open Source Foundation Model Choice
IDC's Point of View
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Synopsis

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