Google Cloud Next '22: GCP Evolves from New Entrant to Established Player in the European Public Cloud Market

Google Cloud Next '22: GCP Evolves from New Entrant to Established Player in the European Public Cloud Market

This IDC Market Note discusses announcements during Google Cloud Next '22."Google Cloud Next '22 announcements show Google Cloud Platform's commitment to evolve from a follower to a main player in the European enterprise public cloud market. GCP's success will depend on its ability to offer differentiated solutions in data management and analytics, make cloud infrastructure affordable and secure on Europe terms, leverage Workspace as a door opener, scale its sustainability, and develop an industry-focused go to market," said Massimiliano Claps, IDC Government Insights research director

Please Note: Extended description available upon request.


Executive Snapshot
New Market Developments and Dynamics
Provide the "Most Open" Data Cloud
Make Cloud Infrastructure Affordable
Deliver Cloud on Europe's Terms
Empower Hybrid Work
Be an Enabler of the Twin Digital-Sustainable Economy
Industry-Centric Go-to-Market Execution
Advice for the Technology Supplier
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