The Gig Economy: Tomorrow's Workforce

The Gig Economy: Tomorrow's Workforce

This IDC Perspective discusses the rise of the gig economy: tomorrow's workforce. Advance in technology mixed with demand for flexibility has fueled the rapid growth of the gig economy. Although gig work enables workers to a work-life balance and freedom for talent, it poses new managerial challenges. Effectively utilizing freelance labor requires adapting performance management, building culture remotely, leveraging gig platforms, and providing training. Organizations that optimize business processes and culture to assimilate gig labor will access specialized, on-demand skills helping them be and stay competitive. "The 9 x 5 is now 24 x 7. Rigid work models have melted into an always-on talent flow. Fluidity has since replaced loyalty. Adapt strategy and culture to access skills on demand or watch your workforce liquidate." — Alicia Mokwa, research director, Talent Acquisition and Strategy at IDC

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