This IDC Market Perspective highlights actionable insights for the CPaaS vendors on the major product innovations and how businesses are creating best-in-class solutions, building future-proof platforms with built-in generative AI capabilities.Enterprises are investing in generative AI models and are looking to differentiate themselves by providing more complex customer engagement use cases."With attention focused on generative AI and large language models, companies are working toward improving the quality of communication and collaboration platforms using AI-powered chatbots and virtual assistants to provide better customer experience." — Avinash Naga, research manager, Cloud Communications and Data Center Services, IDC
Please Note: Extended description available upon request.
Executive Snapshot
New Market Developments and Dynamics
Unleashing the Potential of Generative AI
Overcoming CPaaS Challenges
Advice for the Technology Supplier
Redefining Real-Time Communications in CPaaS Using Generative AI