Generative AI for B2B Customer Engagement in Manufacturing
This IDC Perspective analyzes the key drivers, potential use cases, and challenges in the use of generative AI for B2B customer engagement in manufacturing organizations."B2B customer engagement in manufacturing is complex and goes beyond transactional relationships. Generative AI holds immense potential to enhance customer engagement by driving efficiency in various sales and marketing processes as well as creating personalized and engaging experiences that drive customer satisfaction and loyalty," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights.
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Introduction
- Key Investment Drivers for AI-Enabled Customer Engagement
- Use Cases of Generative AI for Customer Engagement
- Challenges
- Advice for the Technology Supplier and Services Provider
- Learn More
- Related Research
- Synopsis
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