The Future of Distribution

The Future of Distribution

This IDC Market Perspective provides a foundational study of the distributor of the future. The business of technology distribution is undergoing a fundamental transformation in response to digital transformation, evolving demand from end customers, and the transformation of partner business models. There is no universal transformation blueprint, and every distributor's evolution path will be distinct. Nonetheless, the digital transformation of distribution is determined by three core attributes that can guide current transformation processes and will underpin future business models. Specifically, we believe digitally transformed distribution needs to be ecosystem centric, platform enabled, and data driven."The digital economy is changing the way we work, the way we collaborate, and the way we buy technology. Distributors are critical to business and will be shaped by three key characteristics. Distributors will be ecosystem centric, platform enabled, and data driven that is built on the unique strengths and capabilities enabling scale and reach," said Jeff Newton, research director, Infrastructure Channels & Ecosystems at IDC.

Please Note: Extended description available upon request.


Executive Snapshot
New Market Developments and Dynamics
Background and Market Context
The Digital Transformation of Distribution
Why Distribution Needs to Be(come) Ecosystem Centric
Platforms as the Enabler of Digital Business
Platforms Enabling Solution Aggregation
Platforms Powering Cloud Marketplaces and Enabling Digital GTM
Platforms as the Management Layer Providing a "Single Pane of Glass"
The Importance of Being Data Driven
Data-Driven Customer Experiences
Data Is Critical to Enable Customer Success and Life-Cycle Management
Intelligent Portfolio Evolution
Advice for the Technology Supplier
Transformation Pathways
Ecosystem Centric
Platform Enabled
Data Driven
Final Thoughts
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Related Research
Synopsis

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