Future of Customer Experience Incorporates Generative AI into the Persuasive Content Supply Chain
This IDC Perspective describes how enterprises can approach the combination of generative AI and the unified content model (UCM) (in the form of a knowledge management system) to facilitate active learning capabilities that promote empathetic behavior within the organization and elevate engagement with their customers."The world of content management is embarking on a new journey with the advent of generative AI tools, such as ChatGPT, coming into the market," says Marci Maddox, research vice president, Digital Experience Strategies at IDC. "The success of generative AI embedded into content applications is dependent on establishing the right processes and data sharing models that empower a larger set of employees to become content contributors."
Please Note: Extended description available upon request.
- Executive Snapshot
- Situation Overview
- Empathy at Scale via Active Learning in Generative AI
- Generative AI's Implications in the Enterprise
- Outcomes of Generative AI in the Content Life Cycle
- Investment in a Unified Content Model
- Elevating Search with Generative AI
- Streamlining the Creative Process Is Not a Threat to Content Creators
- Authenticity of Gen-AI Content
- Advice for the Technology Buyer
- Learn More
- Related Research
- Synopsis
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook