The Future Consumer Agenda: Mapping Out How Consumers Will Use Technologies That Drive Major Market Shifts
This IDC Market Note outlines why executives fall short with conventional approaches analyzing for tech-driven consumer disruption. Leaders need to use the Future Consumer framework to plan for short- and long-term consumer behaviors across eight consumer segments: housing, travel and dining, personal mobility, money, shopping, lifelong learning, well-being, and entertainment.
Please Note: Extended description available upon request.
- Executive Snapshot
- In This Market Note
- IDC's Point of View
- Detect and Plan for Disruptions with the Future Consumer Framework
- Existing Tech, Product, and Market Frameworks Fall Short
- The Future Consumer Framework Maps Eight Segments of Consumer Behavior
- Housing: Digital-Plus Products and Services Remake Existing Offerings
- Travel and Dining: Consumers Build Ongoing Relationships Rather than Transact
- Personal Mobility: Consumers Gain Many More Options for Getting Around
- Money: New Players and Tech Shift Consumer Money Flows
- Shopping: Retailers Move to Digital First to Chase Consumer Buying Shifts
- Lifelong Learning: Learning Is Being Democratized and Scaled
- Well-Being: Personal Tech Extends and Blends Healthcare and Personal Care
- Entertainment: Consumers Embrace Expanding Digital Options
- Map Key Tech Trends, New or Ongoing, Across the Eight Consumer Segments
- Conclusion: Marketing and Strategy Execs Need a Consumer-First Framework
- Learn More
- Synopsis
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