Free Ad-Supported Streaming Television Update and Impact in 2025

SynopsisThis IDC Perspective discusses the significant growth of the free ad-supported streaming television (FAST) market, driven by factors such as the rise of connected devices, high-quality content, advancements in ad targeting, and the trend of cord-cutting. It also highlights the impact of FAST on live programming and the opportunities it presents for content creators, advertisers, and distributors. It further includes insights from Amagi and BCNEXXT, as leaders in FAST technology and solutions providers, on the strategies and advancements driving the market growth.“As cord-cutting continues, major brands and agencies see opportunities in both FAST and CTV to address both the top and bottom of funnel advertising spend,” stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies. “FAST also allows broadcasters to expand programming beyond the typical restrictions they deal with regarding traditional network affiliations, thereby increasing revenue opportunities and driving more brand awareness and engagement.”