The Evolving Role of Telco Cloud Marketplaces as a Route to Market for European SMBs

The Evolving Role of Telco Cloud Marketplaces as a Route to Market for European SMBs

This IDC Market Perspective analyzes Vodafone and Telefónica Tech’s cloud marketplaces and comments on the SMB opportunity within these platforms. Multiple cloud marketplaces claim to provide European SMBs with platforms to efficiently discover, purchase, and manage cloud-based solutions. Multiple European telcos have pursued this opportunity and attempted to establish marketplaces targeting SMB customers. “As the use of cloud-based solutions including SaaS becomes more commonplace for SMBs, there is a growing opportunity for cloud marketplaces to serve as a platform in which customers can discover and procure solutions,” said Riccardo Barrai, research analyst, European Small & Medium Business & Startup Strategies, IDC. “However, running a marketplace comes with challenges, and among other things, technology vendors must ensure advanced tools and metrics are in place to deliver enhanced customer experience and measure the success of the platform.”

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