This IDC Market Forecast analyzes the European unified communications-as-a-service market over the 2023–2028 forecast period."While voice is seeing increased commoditization, it remains a widely used channel and the value comes from integrating it with the wider communication and collaboration stack. Recent AI innovations are addressing AI-based features for voice with a focus on improving voice quality and reliability," said Graham Fruin, senior research analyst, IDC European Unified Communications and Collaboration.
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Leverage Voice Integration into Collaboration Platforms
Explore Partnerships Within the Ecosystem
Offer Voice APIs to Enable More Flexible Deployments
Develop Solutions that Are Compatible with Smartphones
Enhance Offerings with Adjacent Technologies
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Voice Becoming a Specialized Role-Based Channel
Combined UCaaS and CCaaS Offerings
Inhibitors
Reluctance to Lose Control
Innovative On-Premises Infrastructure
Significant Market Developments
UCaaS Vendors Are Expanding into Adjacent Technology Areas to Create a Connect Workflow Across Teams
UCaaS Is a Popular Choice as It can Facilitate Hybrid Work
Some Businesses Prefer Their Legacy Voice Infrastructure
Hybrid Deployment Is Common
Mobile Phone Is Widely Used by Workers
Voice Is Still Widely Used for Business Communication