European Telco Diversification Beyond Connectivity on the Micro and Small Business Markets
This IDC Market Perspective focuses on European telcos' strategies and propositions to reach and retain SMBs with IT products and services offered beyond connectivity and devices. These IT products and services are packaged as business solutions that range from telecom-adjacent services to a wide set of services geared to help them to act successfully in the Digital Economy. "Telcos' success in the SMB market depends on their ability to add innovative, user-friendly business solutions that improve bandwidth, security, and resilience to increase the agility of these customers," said Daniela Rao, senior research and consulting director, European Telecoms.
Executive Snapshot
New Market Developments and Dynamics
European Telcos' SMB Business Solutions Market Strategy
BT/EE
DT/T Business
Orange Business
Telefónica/Movistar
TIM
Vodafone UK
Business Solutions: Definitions
Advice for Services Provider
Innovate on Your Engagement with SMB Customers
Support SMBs' Next Steps in Digital Transformation
Redesign Your Sales and Support Services Approach
Learn More
Related Research
Synopsis
Research Assistance
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