European Predictive, Advanced and Visual Analytics Software Forecast, 2024–2028
This IDC Market Forecast presents the value of the European predictive, advanced, and visual analytics software market in 2023 and projects revenues over the 2024–2028 period. This document, produced in September 2024, includes the macroeconomic and market implications of geopolitical developments, including the Russia-Ukraine war."The predictive, advanced, and visual analytics software market is expected to outperform both the GDP growth rate and overall IT market growth rate in Europe over the coming years. The rapid adoption of data-driven strategies, the focus on digital transformation, and the increasing role of AI and machine learning in analytics are driving this growth trajectory." — Senior Market Analyst Wiktor Markiewicz, IDC EMEA
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Predictive, Advanced, and Visual Analytics Software Market Breakdown
End-User Query, Reporting, and Analysis Tools
Advanced and Predictive Analytics Tools
Spatial and Location Analytics Tools
Regional Distribution
Deployment Type
Market Context
Drivers and Inhibitors
Drivers
The Increasing Volume of Data Generated and the Positive Impact of Generative AI
Lowered Costs of Integration and Customization
Democratization of Analytics
Inhibitors
Geopolitical Situation
Lack of Data-Skilled Personnel
Significant Market Developments
Changes from Prior Forecast
Market Definition
End-User Query, Reporting, and Analysis Software
Advanced and Predictive Analytics (APA) Software
Spatial and Location Analytics Tools
Methodology
Related Research
Research Assistance
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