European Mobile Telco: The Near-Future Micro and Small Business Demand Challenge
European telcos should leverage carrier capabilities and position themselves as digital services providers rather than to be relegated to the role of connectivity provider — this will be the foundation of a successful approach to improve the profitability of these market segments, said Daniela Rao, senior research & consulting director, European Telecoms.
Please Note: Extended description available upon request.
Executive Snapshot
New Market Developments and Dynamics
The Micro and Small Business Mobile Communication Market
Micro Business Mobile Demand Trend
Small Business Demand
European Telco Strategies to Reach the Micro and Small Businesses Segments
Advice for the Technology Supplier and Services Provider