European Mass-Market Telecom Services Forecast Update, 2022–2027
This IDC Market Forecast provides an update to European Mass-Market Telecom Services Forecast, 2022–2026 (IDC #EUR148681122, January 2023). It analyzes mass-market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022 to 2027. For the purposes of this study, mass-market telecom services are defined as connectivity and pay TV services aimed at the consumer and small office/home office (SOHO) segments. This IDC Market Forecast discusses key market trends and challenges, as well as the competitive dynamics in these markets."Fast and reliable connectivity is essential to consumers, leading the telco market to become more resilient even in a challenging macroeconomic situation than other sectors. Inflationary increases in service prices combined with growing usage will result in increased spending on connectivity services," said Dusanka Radonicic Gohner, senior research analyst, IDC European Telecoms.
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Simplify Proposals
- Provide Customers with Flexible Personalized Offers
- Enable Smart Pricing and Digital Brands
- Promote "More for More" Offers
- Establish Green Offers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- >Return to Normal
- >Telco Roaming Data Growth
- >More Affordable 5G-Enabled Devices
- Inhibitors
- >Economic Pressure
- >Standardization of Unlimited Data Plans Challenge Pricing
- >Proliferation of Low-Cost OTT Streaming Content
- Significant Market Developments
- New Challengers in Connectivity
- Changes from Prior Forecast
- MARKET Definition
- Methodology
- Related Research
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook