European Mass Market Telecom Services Forecast, 2022–2026
This IDC Market Forecast analyzes mass market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022–2026. For the purposes of this study, mass market telecom services are defined as connectivity and pay TV services aimed at the consumer and small office/home office segments. This study discusses key market trends and challenges, as well as the competitive dynamics in these markets."Connectivity is incredibly important to consumers as an essential enabler of their digital lives. Inflation will fuel an increase in service prices. Combined with growing usage, this will result in increased spending on connectivity services in the short term." — Senior Research Analyst Dusanka Radonicic Gohner, IDC European Telecoms
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Provide Customers with Flexible Personalized Offers
- Enable Smart Pricing and Digital Brands
- Establish Green Offers
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- More Affordable 5G-Enabled Devices
- Hybrid Work
- Inhibitors
- Economic Pressure
- Proliferation of Low-Cost OTT Streaming Content
- Significant Market Developments
- EU Regulations and Funding
- New Challengers in Connectivity
- Changes from Prior Forecast
- Market Definition
- Methodology
- Related Research
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