European Frontline Digitization: Closing the Opportunity Gap
This IDC Market Perspective highlights three essential steps for successfully approaching the underserved European frontline worker market segment."European frontline digitization presents a $200 million opportunity gap for technology suppliers," said Meike Escherich, associate director, IDC's European Future of Work. "By adopting a focused strategy that addresses the unique needs and challenges of frontline workers, technology suppliers can unlock a substantial revenue opportunity while contributing to the digital transformation of the European workforce."
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- Advice for the Technology Supplier
- Step 1: Sell the Benefits — Why Does the Frontline Need to be Digitized?
- Proofpoint: The True Cost of Frontline Disconnect
- Advice for Tech Suppliers
- Step 2: Provide Fit-for-Purpose Technology
- Proofpoint: What Employees Really Want Is Not What They Currently Have
- Advice for Tech Suppliers
- Step 3: Deliver Tech That Monitors the Digital Frontline Employee Experience
- Proofpoint: EX Must be Measured and Managed to Safeguard Talent Retention
- Advice for Tech Suppliers
- Learn More
- Related Research
- Synopsis
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