European Cross-Industry Generative AI Use Case Priorities

European Cross-Industry Generative AI Use Case Priorities

This IDC Market Perspective highlights the importance of developing strategies to navigate the evolving field of generative AI effectively, tackling different industries based on a use-case approach. It identifies early areas of application of generative AI, acknowledges its wide-ranging use across many industries, and considers its potential for reshaping business operations to improve efficiency and productivity. This report also offers a list of illustrative use cases per industry. Finally, we recommend that organizations adopt a generative AI approach based on real-world results and tangible experiences to discern between the hype and genuine achievements."Offer customers the possibility to try the technology and evaluate how feasible projects by generating tangible results quickly. Smaller-scale projects enable customers to evaluate the value of generative AI in their specific use cases and learn lessons about risks," said Anielle Guedes, EMEA Cross-Industry Strategies and Use Cases research lead.

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