European Consumer Telecoms Strategies: Research Coverage and Approach

European Consumer Telecoms Strategies: Research Coverage and Approach

This IDC Perspective provides an overview of the markets covered in IDC's European Consumer Telecom Strategies research program. It analyzes various aspects of consumer strategies, including connections as well as existing and new product and service categories, forecasts, and other content that details overarching market trends and competitive dynamics. "As a digital culture sets a new benchmark for customer experience, telcos can move away from existing interactions and create distinctive digital experiences by leveraging more data and information to identify their target customers, personalize and redesign bundled packages, simplify interactions in the customer journey, resolve faults, and offer them innovative services," said Daniela Rao, senior director research and consulting, European Mobility Research. "This becomes even more important given the scale, speed, and complexity of the new wave of transformation as well as telcos' urgency to monetize their investments and coordinate actions to reach hyperconnected consumers that are more sensitive to price and digital service innovations."

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