European Consumer and SMB Telecoms Strategies: Research Coverage and Approach

This IDC Market Perspective provides an overview of the markets covered in IDC's European Consumer Telecom Strategies research program. It analyzes various aspects of the European consumer and SMB (1–250 empl.) market, such as connections and revenues, as well as existing and new services that underscore market trends and competitive dynamics. "For European telecommunication players, the capability to recognize the magnitude of change under way and the resolve to reimagine how their organizations can thrive in the changing economic reality will be key factors," said Daniela Rao, senior director research and consulting, European Mobility Research. "The IDC European Consumer Telecom CIS is aimed at supporting telecommunications players in this evolution by identifying future business models and strategies to redesign strategies and tactics as well as leveraging insights data and information from reliable sources."