European Consumer Monetization Models and Best Practices in the 5G Domain
This IDC Market Perspective describes different alternatives to monetize 5G infrastructure based on its distinct capabilities, providing specific examples and strategic advantages. Also, some best practices from key players are included to show the benefits of these approaches. Finally, a set of recommendations for CSPs are included to help players to maximize opportunities and minimize risks. "Deployment of 5G infrastructure has meant a significant effort for operators in terms of time, focus, and resources. Accordingly, the monetization of such assets must be done rapidly and with agility, exploring alternatives and discarding what does not work to focus on what works best in each case," said Alejandro Cadenas, associate vice president, IDC's European Mobility and IoT. "Accordingly, it becomes necessary to have a clear view of alternatives to minimize risks and navigate this challenging environment."
Executive Snapshot
New Market Developments and Dynamics
Introduction
5G Monetization Models and Best Practices
Direct Monetization Models
Subscription-Based Options
Tiered Data Plans
Premium Service Bundles
Indirect Monetization Through B2B2C Partner Ecosystems