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European Consumer Monetization Models and Best Practices in the 5G Domain

Publisher IDC
Published Sep 30, 2024
Length 13 Pages
SKU # IDC19213310

Description

European Consumer Monetization Models and Best Practices in the 5G Domain


This IDC Market Perspective describes different alternatives to monetize 5G infrastructure based on its distinct capabilities, providing specific examples and strategic advantages. Also, some best practices from key players are included to show the benefits of these approaches. Finally, a set of recommendations for CSPs are included to help players to maximize opportunities and minimize risks. "Deployment of 5G infrastructure has meant a significant effort for operators in terms of time, focus, and resources. Accordingly, the monetization of such assets must be done rapidly and with agility, exploring alternatives and discarding what does not work to focus on what works best in each case," said Alejandro Cadenas, associate vice president, IDC's European Mobility and IoT. "Accordingly, it becomes necessary to have a clear view of alternatives to minimize risks and navigate this challenging environment."

Table of Contents

13 Pages

Executive Snapshot

New Market Developments and Dynamics

Introduction

5G Monetization Models and Best Practices

Direct Monetization Models

Subscription-Based Options

Tiered Data Plans

Premium Service Bundles

Indirect Monetization Through B2B2C Partner Ecosystems

Revenue Sharing With OTT/Broadcaster Providers

5G-Enabled Advertising and Marketing Solutions

5G-Enabled Marketplaces

Smart Cities and IoT Integration

Telcos' Best Practices in the 5G Consumer Domain

Advice for the Services Provider

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