European Collaborative Applications Market Shares, 2023: Vendors that Shaped 2023
In 2023, collaborative applications saw a significant shift from being a solution that facilitates communication and collaboration to a platform that can drive employee experience, with vendors significantly invested in AI to accomplish the goal, said Graham Fruin, senior research analyst, European Unified Communications and Collaboration, IDC
Please Note: Extended description available upon request.
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Prioritize Ethical, Secure, and Actionable AI Implementations
Explore Partnerships for European Expansion
Improve Integrations with Mobile Apps for Modern Working
Give More Focus to Frontline Workers
Make Training and Adoption a Core Part of Solutions
Market Share
Who Shaped the Year
Microsoft Comes Under Pressure But Dominates the Market
Google Is Gaining Market Share
Zoom Is Evolving Beyond Videoconferencing Solutions
Cisco Is Taking a Holistic Approach to Collaboration
Market Context
Significant Market Developments
From Communications and Collaboration to Work Engagement Solutions
AI-Infused Collaboration Platforms Are Empowering Workers and Driving Productivity
UC Is Becoming a Holistic Solution
Mobile Penetration Is Growing Within the Workforce