European CRM Applications Forecast, 2022-2026
This IDC study analyzes and sizes the European CRM applications market for 2021 and provides forecasts for 2022-2026. IDC divides the CRM applications market into the six functional markets — advertising, contact center, customer service, digital commerce, marketing, and sales applications — and by European country/region. "The European CRM applications market is continuing its positive growth trajectory into 2022 and beyond. While the market is showing signs of maturing, IDC still expects a five-year CAGR just shy of 10%. The customer service and marketing applications segments are particularly buoyant, as customer-centricity initiatives related to customer listening and engagement and the underlying customer analytics trigger investments in these two functional markets," said Van Valdez, associate research director, European Customer Experience, IDC.
Please Note: Extended description available upon request.
- IDC Market Forecast Figure
- Executive Summary
- Advice for Technology Suppliers
- Automation Must Support Both Self-Service and Assisted Channels
- Offer Solutions That Address Internal and External Experiences
- Prepare to Position Your Offerings to Operate in the Cookieless Future
- Market Forecast
- Market Context
- Drivers and Inhibitors
- Drivers
- Servitization
- The Rise of Phygital Experiences
- Increasing Inflation
- Inhibitors
- Market Maturity
- Data Privacy Compliance
- Significant Market Developments
- Self-Service as the Default First Choice
- Employee Experience is Part of the New Customer Experience
- First-Party Data Strategy in a Third-Party Cookieless World
- Changes from Prior Forecast
- Market Definition
- Methodology
- Forecast Information Sources
- Forecasting Process
- Company-Level Data Collection
- Exchange Rates
- Related Research
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook