European CRM Application Market Shares, 2022: A Buoyant CRM Market as CX Remains the Top Enterprise Priority
This IDC Market Share analyzes the CRM software market for 2020 to 2022, breaking down the revenue and market shares of leading vendors in sales, marketing, advertising, digital commerce, customer service, and call center applications."Our research shows us that while organizations are feeling the strain of the current economic climate, focusing on customers is a sustainable route to profitable growth. In this light, sustained growth in the European CRM marketplace makes sense as companies continue to invest in customers. However, greater levels of scrutiny on all enterprise spending means there is more pressure than ever on vendors to demonstrate that investing in their solutions is the best route to value generation," said Van Valdez, associate research director, European Customer Experience, IDC.
Please Note: Extended description available upon request.
- IDC Market Share Figure
- Executive Summary
- Advice for Technology Suppliers
- Address Issues of the Fragmented Enterprise Tech Stack
- Customer Success Plays a Critical Part in Tech Purchase Decisions
- Anchor Generative AI Capabilities to Key Buyer Issues
- Market Share
- Who Shaped the Year
- Salesforce
- SAP
- Microsoft
- Oracle
- Adobe
- Market Context
- Significant Market Developments
- Tech Stack Fragmentation Impedes Good Customer Experience
- Customer Success and Value Generation Become Essential Considerations
- Generative AI will Reshape Customer (and Employee) Experience
- Methodology
- Market Definition
- Advertising Applications
- Digital eCommerce
- Sales Force Productivity and Management Applications
- Marketing Campaign Management Applications
- Customer Service Applications
- Contact Center Applications
- Related Research
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