This IDC Market Note delves into the many announcements and case studies from the 2024 Esri User Conference in San Diego, California, July 15–19. The 2024 Esri User Conference highlighted the transformative impact of GIS technology, emphasizing a strategic, integrated approach to solving complex problems and driving societal change. Key developments included advancements in AI, data quality, and partnerships, enhancing GIS accessibility and functionality. Esri's new messaging strategy focuses on simplified solution bundles, aiming to broaden the company's user base beyond GIS professionals. The conference underscored the importance of geospatial technology in fostering collaboration, policymaking, and sustainability.