This IDC Market Perspective explores the distinct roles of enterprise, IT business, and functional business architects in large corporations, emphasizing their unique perspectives and collaborative efforts in technology decision-making. It highlights the importance of understanding these roles for vendors to tailor their strategies effectively, ensuring alignment with business goals, IT requirements, and functional needs. The functional business architect plays a crucial role in bridging the gap between business and technology, advocating for functional priorities and facilitating successful system implementations.“Understanding the functional business architect role and their motivations can enable a better sales outcome. The functional business architects are going to be the key to understanding the buyer.” — Heather Herbst, research director, CFO Tech Agenda at IDC
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook