ESG Buyer Personas Continue to Evolve

ESG Buyer Personas Continue to Evolve

This IDC Market Perspective looks at buyer personas in the ESG business services market. All organizations approach corporate sustainability from different points of view, with many falling into two distinct categories: the boutique user or the generalist. These two groups are differentiated by their existing ESG maturity, current capabilities, and overall sustainability mission. By better understanding these buyer personas, vendors can tailor their approach strategy, offerings, and engagement strategies to better suit the needs of their clients and develop opportunities for future services engagements."In a time where ESG and corporate sustainability are the focus of executives in every sector, understanding client needs and existing capabilities are paramount. Owing to the wide differences in ESG maturity, company missions, existing infrastructure, and scale of operations, each interaction around ESG services will be entirely different. While in an ideal world all services vendors would have bespoke offerings for every sector, company size, geographic location, and issue category, that just isn't the case as of yet. However, by categorizing the market, we can better understand how to address the needs of large groups of businesses and increase efficiency in serving them." — Dan Versace, research analyst, ESG Business Services

Please Note: Extended description available upon request.