How EMEA Retailers Are Moving Toward Unified Commerce for a Contextualized Customer Experience: A Selection of Retail Stories from ORIF 2023

How EMEA Retailers Are Moving Toward Unified Commerce for a Contextualized Customer Experience: A Selection of Retail Stories from ORIF 2023

This IDC Perspective features IDC Retail Insights' selection of retail and brands stories shared at the Oracle Retail Industry Forum (ORIF) event held in Vienna, Austria, on October 10 to 12, 2023. It shares Oracle's retail and consumer vision and new retail industry capabilities around omni-channel commerce and customer experience personalization. More specifically, this highlights the experiences and lessons learned by leading EMEA retailers from fashion, luxury, beauty, and grocery sectors. "Investing in a retail industry solution requires a clear long-term, AI-driven strategy and leadership-led culture of change," said Ornella Urso, head of Retail Insights in Europe. "In a context in which omni-channel business models are now a must, retailers need to evolve toward contextual customer experience to reach, engage, and retain customers across channels. Omni-channel-enabling technologies such as POS, cloud, ERP, data storage, AI, and ML analytics drive the seamless integration of the omni-channel customer journey and the personalization of customer experience, both of which are crucial for competitiveness in today's retail industry."

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