This IDC Perspective presents a structured approach to maximizing the impact of business relationship managers (BRMs). It outlines a strategic client partnership framework that aligns IT initiatives with business goals, enabling BRMs to drive measurable value and elevate their roles from operational support to strategic partnership. This model supports organizations in leveraging BRMs to enhance IT/business alignment and empower future-focused technology investments that deliver competitive advantage. "A structured annual planning process is key for BRMs to move from support roles to true strategic partners, aligning IT with business goals and delivering real value," says Daniel Saroff, group vice president, Consulting and Research at IDC.
Executive Snapshot
Situation Overview
Strategic Client Partnership Planner
Partner Goals and Objectives
Current State Analysis of IT
Defining the Approach: Mapping Goals to IT Initiatives
Gap Analysis
Key Initiatives
Communication Plan
Advice for the Technology Buyer
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Related Research
Synopsis
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