Dreamforce 2023: Salesforce's Continuous Innovation Brings a Strong AI Presence to the Market

Dreamforce 2023: Salesforce's Continuous Innovation Brings a Strong AI Presence to the Market

This IDC Market Perspective summarizes the key announcements from the Salesforce Dreamforce 2023 event and provides some analyst perspectives on the different announcements and innovations from Salesforce. "Salesforce is a significant provider of front-end SaaS applications in marketing, commerce, sales, and other areas," said Alan Webber, program vice president, Digital Platform Ecosystems at IDC. "The company is now also a key player in the artificial intelligence (AI) space, as demonstrated by the AI-focused innovations announced and demonstrated at Dreamforce. The next generations of applications are going to be infused with AI, and Salesforce is establishing a road map for how to do this in a trusted way. But that doesn't mean it is all smooth sailing ahead. Companies adopting AI still need to lay a solid foundation around data, business processes, and skilled users."

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