Dreamforce 2023: Embracing the AI Revolution with Einstein 1 — Implications for the C-Suite and Digital Business Strategies
This IDC Market Perspective highlights Dreamforce 2023, the annual Salesforce conference that was held in San Francisco, California. The event showcased many announcements, notably, the unveiling of the range of new products, including the Einstein 1 Platform, Einstein 1 Copilot, and Einstein 1 Copilot Studio. Throughout the event, speakers referred to the conference as the largest AI conference and sessions focused on the themes of AI, Data, Trust, and CRM.According to Teodora Siman, research manager, C-Suite Tech Agenda, “Generative AI has disrupted the technology market and captured the attention of the C-suite. Technology suppliers will have to determine how to accelerate their customer’s path to impact with trust and oversight as a key component.”
Please Note: Extended description available upon request.
- Executive Snapshot
- New Market Developments and Dynamics
- AI + Data + Trust + CRM
- Major Announcements
- IDC’s Point of View
- Accelerating the GenAI Path to Impact Through Copilot and Copilot Studio
- Expanding Commitment to Trust at the Heart of AI
- Meeting C-Suite Objectives of Productivity in the Short Term and Revenue Growth in the Long Term
- Helping Customers Break Silos and Create a Platform for Their Digital Business
- Measuring Success and ROI
- Recommendations for Salesforce
- Learn More
- Related Research
- Synopsis
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