The Digital Road Map: From Transformation to Innovation

The Digital Road Map: From Transformation to Innovation

This IDC Perspective explores how the most digitally mature organizations are moving from digital transformation (DX) to digital innovation. In this document we look at the state of digital innovation investments, the impact of executive support, and the impact of digital platforms. We also provide advice for technology buyers on their journey to digital innovation and digital business."Companies that are leading in digital innovation are most likely to view their digital business model initiatives as innovative, with a technology architecture focused on helping the organization differentiate through new products and experiences. Additionally, those leaders and digital natives are more likely than their peers to take it to the next level by adopting a tech-to-compete model in which they view technology architecture as fundamental to their business strategies and the ability to compete in the market," says Craig Powers, Research Director, IDC Worldwide Digital Business Strategies.

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