Digital-Native Businesses in Europe: The Must-Win Segment for Tech Providers

Digital-Native Businesses in Europe: The Must-Win Segment for Tech Providers

This IDC Market Perspective presents a first take on digital-native businesses, their characteristics, and their technology needs in Europe. The report describes the impact of digital natives on the market and provides a high-level set of recommendations for technology vendors looking to supply them with products and services."The explosion of digital-native businesses has been redefining the way we live, consume, pay, work, and deploy technology. European giants such as Zalando, Spotify, and Adyen show that substantial businesses centered around live digital data operate in a very different way in terms of technology. With their impact on tech spending rising, IT providers will need to develop targeted offerings and go-to market strategies to address them," said Giorgio Nebuloni, associate vice president, DX and Verticals, IDC Europe."Digital natives, start-ups, and scaleups differentiate themselves through their usage of new and emerging technologies, focus on data and AI, as well as ecosystem-centric approach, all to benefit the customer experience. At the same time, their impact on IT spend depends heavily on industry focus and level of maturity. IT vendors will need to assess and address these specific needs if they want to build long-term relationships with start-ups and digital-native enterprises," said Simone de Bruin, research director, Worldwide Digital Native Business.

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