Digital Life Series: B2C Entertainment

Digital Life Series: B2C Entertainment

This IDC Market Perspective addresses the B2C entertainment market in the European telecom sector, which is a huge business opportunity for telecom operators. This market has been evolving in the past few years, thanks to diverse digital entertainment services that can be bundled with connectivity. As telecom operators continue to diversify their service offerings, they have recognized the immense potential of the entertainment industry to capture and retain a substantial customer base as well as secure a high-margin business. "Digital entertainment for the B2C segment is a highly profitable and low-risk business opportunity that can be bundled to the connectivity tariff very effectively, increasing customer retention and customer lifetime value," said Alejandro Cadenas, associate vice president, IDC Europe Research, Telco Mobility. "However, the dynamism of the market needs to be understood by service providers, and a combination of different value propositions in this space should be combined, testing and measuring the effectiveness of each strategy to remain aligned with customer preferences."

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